This chapter reframes memory from a passive storage system into an active, reconstructive, and meaning-oriented neural process, situating this reconceptualization as a foundational pillar of the book’s broader framework on learning, cognition, and Neural Assets. It synthesizes evidence from cognitive psychology, neuroscience, and intelligence research to demonstrate that memory operates through dynamic semantic networks shaped by narrative structure, attention, emotion, and contextual cues. Classical reconstructive theories of memory, including Bartlett’s schema-based account, false memory research, and Fuzzy-Trace Theory, are integrated with contemporary neuroimaging findings to show that recall involves partial reactivation and interpretive completion rather than literal retrieval. The chapter further links exceptional memory performance to structured meaning-making, highlighting techniques such as the Method of Loci as instances of Acquired Neural Assets that can develop into Neural Superassets through training. Empirical cases, including memory champions and London taxi drivers, are used analytically to demonstrate experience-dependent neural reorganization, particularly within hippocampal networks. The relationship between memory and intelligence is examined to argue that superior recall reflects semantic integration and executive control rather than increased storage capacity. The chapter also systematizes memory into interacting subsystems—sensory, working, explicit, implicit, episodic, semantic, and prospective—emphasizing their hierarchical integration. Overall, this chapter establishes memory as a living, future-oriented network of meaning, preparing the conceptual ground for the subsequent critique of traditional educational models based on storage and forgetting.