This chapter introduces Knight’s Neural Assets as a neurocognitive model explaining how deep mastery in a single academic domain can generate a durable motivational force that counteracts learning disengagement and the Abandoned Neural Bamboos Syndrome. The chapter first frames learning attrition as the consequence of a mismatch between process-oriented educational demands and the absence of corresponding Neural Assets, compounded by an evolutionarily grounded neural release mechanism. It then situates academic self-concept as a central regulatory Neural Asset, supported by neuroscientific evidence demonstrating its neural correlates in medial prefrontal and reward-related networks. Drawing on longitudinal and intervention-based studies, the chapter establishes that academic self-concept is both neurally embodied and malleable, and that targeted experiences of mastery can induce measurable reorganization within self-referential and motivational circuits. Knight’s Neural Assets are defined as Acquired Neural Assets that emerge when domain-specific mastery is internalized as ownership, identity, and competence, thereby activating ancient reward and status-related neural systems. The model emphasizes focused investment in a single subject as a practical pathway for constructing a stable academic self-concept, enabling intrinsic motivation, resistance to attrition, and spillover effects across other learning domains. Functionally, this chapter provides the theoretical and empirical bridge between learning disengagement mechanisms and an actionable, neurobiologically grounded intervention strategy centered on mastery-based identity formation.